Indian Motorcycle Charlotte in Lowell is changing hands.
The dealership, which opened in 2008 as a “flagship” dealer of the reborn motorcycle company, has been purchased by Tim Sutherland of South Carolina and Lloyd Greer of New York. Former owner Mark Moses, who founded the dealership, will stay on as general manager.
“Indian is America’s first motorcycle company,” Sutherland said this week during a visit to the store. “It represents some of the best bikes ever made. It’s an American motorcycle company — there’s so much heritage.”
But that doesn’t mean things will stay strictly traditional.
Sutherland, co-owner of Coastal Indian Motorcycle of Myrtle Beach in Murrells Inlet, South Carolina, also runs two motorcycle-customization companies, 1901 Customs, and HotVic. Greer, meanwhile, owns famous Lloyd’s Motorworkz, and has a two-decade history making performance products and engine-builds for Victory motorcycle riders. He has built engines and motorcycles that have set land-speed records, and has worked with Sutherland before to make custom bikes.
“Lloyd has been known for years in the Indian and Victory worlds both as the horsepower guru,” Sutherland said.
Greer’s top performance builder, Josh Baird, will relocate to he Lowell dealership, where all Indian and Victory performance will be performed. Sutherland’s custom accessories will be available as well.
“We’ll be able to do just about anything cool you want to do to a bike,” Sutherland said.
Indian was the original American motorcycle company, debuting in 1901. Its motorcycles remained popular through both world wars, but the company eventually folded and the brand name has gone through several owners with different products ever since. Notably, in the 2000s, the company reformed and started production in Kings Mountain, eventually leading to Moses founding Indian Motorcycle Charlotte here. In 2011, the motorcycle company was bought by Minnesota-based Polaris Industries, which moved production to Iowa.
But Indian Motorcycle Charlotte motored on, recognized as a top 100 Powersports Dealer from 2010-2016. County tax records show the property sold for $1.6 million.
Sutherland said he expects the six-person staff in Lowell to double, along with sales. He’s anticipating the dealership to start selling about 400 new and used bikes each year.
“That’s my number from Murrells Inlet, and Charlotte is way bigger than Murrells Inlet,” he said.
You can reach Dashiell Coleman at 704-869-1819 or on Twitter @DashiellColeman