Red Ribbon Week is the oldest and largest drug prevention campaign in the country. Although the start end dates can vary slightly depending on the organization and source, Red Ribbon Week generally takes place the last full week in October, with the weekends before and following the last full week included as appropriate celebration dates. This year Red Ribbon Week will be celebrated Oct. 23 to 31.
In its 30th year as the nation’s largest and oldest drug prevention campaign, Red Ribbon Week reaches 80 million people each year throughout the United States.
Red Ribbon Week serves as a vehicle for communities and individuals to take a stand for the hopes and dreams of our children through a commitment to drug prevention and education and a personal commitment to live drug free lives with the ultimate goal being the creation of drug free America.
And, perhaps more importantly, Red Ribbon Week commemorates the ultimate sacrifice made by U.S. Drug Enforcement Administration Special Agent Enrique “Kiki” Camarena, who died at the hands of drug traffickers in Mexico while fighting the battle against illegal drugs to keep our country and children safe.
The story behind the symbol
Enrique “Kiki” Camarena grew up in a dirt-floored house with hopes and dreams of making a difference. Camarena worked his way through college, served in the Marines and became a police officer. When he decided to join the U.S. DEA, his mother tried to talk him out it. “I can’t do this,” he told her. “I’m only one person, but I want to make a difference.”
The DEA sent Camarena to work undercover in Mexico investigating a major drug cartel believed to include officers in the Mexican army, police and government.
On Feb. 7, 1985, the 37-year-old Camarena left his office to meet his wife for lunch. Five men appeared at the agent’s side and shoved him in a car. One month later, Camarena’s body was found in a shallow grave. He had been tortured to death.
Within weeks of his death in March 1985, Camarena’s congressman, Duncan Hunter, and high school friend Henry Lozano, launched Camarena Clubs in Imperial Valley, California, Camarena’s home. Hundreds of club members pledged to lead drug-free lives to honor the sacrifices made by Camarena and others on behalf of all Americans. These coalitions began to wear red badges of satin, red ribbons, as a symbol Camarena’s memory. The Red Ribbon Week campaign emerged from the efforts of these clubs and coalitions.
Today, Red Ribbon Week is nationally recognized and celebrated, helping to preserve Camarena’s memory and further the cause for which he gave his life.
The Red Ribbon Campaign also became a symbol of support for the DEA’s efforts to reduce demand for drugs through prevention and education programs. By wearing a red ribbon during the last week in October, Americans demonstrate their opposition to drugs. They pay homage not only to Special Agent Camarena, but to all men and women who have made the ultimate sacrifice in support of our nation’s struggle against drug trafficking and abuse.
The Fort Bragg prevention team will be setting up booths/displays celebrating Red Ribbon Week at both the North and South Post exchanges from 9 a.m. to 4 p.m. daily, Oct. 26 to 30. The team will primarily focus on children by giving away free coloring books, crayons, pencils, cups, etc. promoting the drug free campaign. Other pamphlets and literature will be presented for older adults to promote educational needs and services available through the Army Substance Abuse Program and the Employee Assistance Program.
For further information, contact Army Substance Abuse Office at 396-4100.